Time goes by so fast and New York Fashion Week is already next week (OMG)! This is only my third fashion week, but I’m so thankful to be able to cover so many shows this year. But with all this fun, comes great responsibility.
A blogger’s guide to Fashion Week
I see many bloggers out there that just want to get invited to fashion shows simply to ‘be there’ and enjoy all the glamour of being in NYFW, but forget about something very simple: their duty! We, as bloggers/influencers/whatever you want to call it are publishers, and THAT is the main reason why we get invited to shows: so that we can create content around that designers’ collections. Phew! That introduction just became my tip #1: be a professional in fashion week!
Getting invited to runway shows
I get a lot of questions asking me how I get invited to runway shows during fashion week. Well, sometimes I get invited spontaneously: the PR agencies are usually looking for bloggers in hashtags such as #nycblogger #nycblog etc.
However, it might not be all that simple for some shows. So, usually, 1 month before fashion week starts (that’s usually when PR starts to accommodate the invitees), I do a spreadsheet with all the brands whose shows I want to go. I look individually for the brand’s PR contact and then email them asking if I can cover their show. It’s NOT a simple email. I put a lot of effort into it, I show my demographics, how many views I have on Instagram, Insta stories, subscribers on YouTube etc. Of course, they can’t always accommodate everyone, so they might say no. But you already have the ‘no’ anyway, right?
Another tip I give is to sign up for GPS radar. Through their platform, you can request invitations to show and communicate directly with the organizers (but you still need to do a personalized message with your demographics!).
Don’t email PR agencies 1 week before the shows! I did that on my first fashion week and nothing good came out of this. It’s the busiest time of the year for PR agencies, so don’t push it. Give them a month, so they can go into your page, see your language and your personal brand. And don’t be sad if you get a ‘no’: sometimes it’s not because you’re not good enough. It’s maybe a matter of fit.
And don’t be sad if you get a ‘no’: sometimes it’s not because you’re not good enough. It’s maybe a matter of fit. Your personal brand and niche have to match the brand’s. Otherwise, what’s the point of having you cover their show?
Tip #2: Always have a business card with you
It sounds silly, but that’s a mistake I made on my first fashion week. There are so many interesting people that you meet during FW, and sometimes the time you have in-between the shows is too short to stop, go on your cell phone, and add the person on your Instagram. So why not think about doing your own business card?
Tip #3: Dress to impress
Want to get attention from street style photographers? That topic maybe deserves a post of its own, but FW is that time when you can express your personal style without being concerned with overdoing it. The trends are not only on the runway: they are also on the streets, so we need to be a little conceptual too!
Tip #4: ACTUALLY cover the show
This one relates a lot to tip #1. Don’t be there just for the sake of being there. Do take pictures, do Instastories, speak technically and use proper fashion professional terms in your language. An Instagram live is also a great idea to bring your followers closer to the FW experience.
Tip #5: Don’t be late
Do I even need a description for this tip?
Tip #6: You don’t need to be invited to participate
Most of Fashion week’s fun happens on the streets. So why not go to the venues where the shows happen to get a taste of the glamour and maybe be clicked by street style photographers?
Tip #7: Get in line!
Didn’t get invited for anything? Surprise! There are many people who are invited, RSVP ‘yes’ and don’t show up! But designers need a full house and a crowded audience to show up their collections. If you see a big line that doesn’t move in a show venue, that is the stand-by line, where many fashionistas stand to be able to fill in the spots of people who didn’t show up. It’s worth a try!
I hope you all found those tips useful and hope you have a great fashion week!